Starting an Airtable from scratch can be a bit intimidating, but the tool is truly so user-friendly. If you choose to start with a template, Airtable will take you to their page of “starter bases” where you can browse through their wide array of templates (you can also head to Universe, where you can explore community-published bases from big names around the world like Zapier, Expedia Flights, Insomniac Events and Creative Circle). When you select “Add a Base,” Airtable will prompt you with three different options: start with a template, import a spreadsheet or start from scratch. While this template showcases the various capabilities of Airtable, I find that content calendars are so specific to the needs of the brand and the content team-it almost makes it more difficult to start with a template and shuffle things around.Īs I’ve said before, I’m going to walk you through creating your own editorial calendar from scratch and an existing sheet, but feel free to start with a template if that works better for you! After signing in, you’ll be taken to your Workspace, where you’ll have access to a few templates-one of which is a Content Calendar. ![]() The first thing you’ll want to do is sign up for the free version of Airtable (if you have the option to sign in with Google, I recommend doing that). If the entire point of your team cross-pollinating is to maximize efficiency, why would you use a clunky sheet to manage their projects? I’m going to now introduce a situation: let’s say your marketing department originally had three different calendars for your content writing, email marketing and social media marketing teams, but upon deciding that they wanted to start pooling their content ideas and efforts, found they needed to combine their information into one calendar.Īfter trying out a Google Sheet with all of their shared information, you see that, while there is a lot of information present, it isn’t the most streamlined or user-friendly option.Īs you can see, there’s a lot of room for error and for the possibility of repeating information-which is an issue. While I love Asana and Trello for their task management abilities, Airtable has everything I’m looking for in a content marketing calendar: it’s cloud-based, offers multiple ways of seeing and working with shared information and it’s free.īy the end of this post, you’ll know how to set up your Airtable content calendar, how to organize it and how to share it with your team. Whether you’re a creator planning upcoming blog posts or a small business that’s focusing on publishing content to improve your SEO, your creative process will be enhanced by utilizing an intuitive content calendar.Īs far as project management tools go, Airtable is my favorite when it comes to building a content calendar.
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